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#seo basics

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What Is a Backlink? A Beginner's Guide to How They Work

A backlink is a link from one website to another -- and it's one of the strongest ranking signals Google uses. Here's what backlinks actually are, why they matter, and how to start building them.

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SEO Basics

Domain Authority vs Domain Rating: What's the Difference?

Domain Authority (Moz) and Domain Rating (Ahrefs) both score site authority 0-100, but they're built by different companies on different data. Here's how they actually differ and which to trust.